Celebrity Endorsement or Sponsorship?

The 'Best Live Act' campaign won Gold Award status through using a range of publicity methods, including charity links with Nordoff Robbins Music Therapy, and endorsement from a range of celebrities and companies.

So, I'd like to ask for your thoughts. What sort of campaign appeals to you? Would you prefer to be approached by your favourite celebrity figure to grab your attention? Or do you think you'd be more likely to listen to a good cause, such as a charity?

Some famous campaigns in the past have used a combination of celebrities and charity, like Children in Need, or Comic Relief. Does this appeal to you? And which other campaigns can you think of?

Let me know what you think and why, all answers are greatly appreciated!

Best Live Act- Gold Award campaign winner

Hello all! Welcome to my blog.

My chosen campaign from the CIPR Pride Awards 2008/09 was by Visit Scotland, for their "Best Live Act" Campaign. This won a Gold Award in the category for the Best Use of Social Media.
Their sites can be found here: http://bestliveact.visitscotland.com/ http://www.myspace.com/visitscotlandbestliveact

The campaign won Gold for its creative use of social media channels, amongst other traditional sources of promotion such as media partnership and industry endorsement. This included the likes of HMV, festival information website Virtual Festivals, eBay, and Facebook, to name but a few...

http://www.virtualfestivals.com/

Best Live Act managed to rally loads of support and sponsorship from key acts on the music and entertainment scene, like The Charlatans, Glasvegas, KT Tunstall, Dermot O' Leary and Paolo Nutini.

A couple of these acts also helped to raise money from over 30 eBay auctions, which was donated to the charity Nordoff Robbins Music Therapy: www.nordoff-robbins.org.uk/

I'm going to be using this blog over the next few days to find out how effective you think celebrity endorsement really is, in comparison to other publicity methods, such as charity sponsorship.

Any comments would be greatly appreciated!